Millions across the country are turning to social media to banish the quarantine blues. But as TikToks gain likes and tweets go viral, other posts flop instead. “Keep It Social,” a new weekly digital series, tackles what’s trending and why.
Research & Reports Digiday reports that publishers’ surge of social viewership has subsided since March but has stayed higher…
New research, case studies, a Shareablee report about connecting with your audience during COVID-19, WGBH in the news.
Today’s “Research and Reports” section has a theme — each study below gives specific insights into age and generational social media consumption and usage.
The latest research and reports, best of the week from WGBH, platform updates and social media inspiration from around the country.
We can always count on Mister Rogers to get us through some tough times, and helping us through the coronavirus outbreak is no different.
New stats on the social media surge during self-isolation, new Social TV projects, and inspiration from WGBH.
Stats from the social media “surge” in March and new platform features to meet the demand. Plus, a Social TV roundup and WGBH shout outs.
In March, social media platforms hustled to introduce features and tools to help publishers and brands during the COVID-19 pandemic, such as new upgrades to Facebook Live, Instagram’s Co-Watching feature and curated spaces for trusted content that have been introduced on Facebook, LinkedIn, Twitter, Reddit, Pinterest and YouTube. It seems that certain big changes to social platforms such as Twitter’s “fleets” have been put on the backburner.
As we all get used to a new way of working, today’s newsletter gives you quick tips and resources to continue to adapt your efforts to meet an increasing appetite for edifying, entertaining and consistent content on social media.