Video may have killed the radio star, but social video has revived the silent film star. American Experience looks at how attention-grabbing, visually-focused video has helped drive engagement and grow their audience – without the use of sound.
Category WGBH Success Stories
Here’s our monthly roundup of the social live streams produced here at WGBH, including a record-breaking production by NOVA around the August 21st total solar eclipse.
Amelia Earhart was not only an aviation pioneer, she was also a savvy self-promoter. Unlike modern celebrities, however, she didn’t have social media to instantly keep her many fans up to date. But what if she did?
Facebook Lives produced by WGBH this month include a “rare” look at cuddly animals, an intimate conversation with a Congressman and a look back at the history of the broadcast newsmagazine.
Facebook Live productions in June were anchored by the efforts of our WGBH local team, which produced four excellent broadcasts in a row for “Facebook Live Event Week” to encourage donations and support for the work they do on digital and social platforms.
Senior Director of Production Technology Tim Mangini outlines the tiered production kit created for WGBH producers to jump on board social live streaming quickly and with the right level of production support required.
Emphasizing images in social, a focus on audience engagement, and the promise of Facebook Live: A great look from Storybench into WGBH News’ social media efforts.
On May 31, NOVA broadcast a powerful documentary on the water crisis in Flint, Michigan. Here’s how their multi-platform strategy played out and engaged different audiences across pbs.org, Facebook, YouTube, Twitter, Instagram, Reddit and Snapchat.
WCRB interviewed Billy Joel, James Taylor, Janis Ian and Keith Lockhart to paint a vivid picture of Sgt. Pepper’s impact on the music world — and used audiograms to make that content sing on social.
Facebook Live productions at WGBH in May included a discussion pegged to JFK’s centennial birthday, a full-length broadcast of NOVA’s “Poisoned Water,” and a special conversation with filmmaker Frederick Wiseman.