Weekly Read: Instagram Stories for the Soul
|
|
“Engagement Specialists” Are On The Rise
|
A Knight Foundation survey of journalists on social media shows a commitment to help inform and improve civil conversations, leading to an expansion of the role of the “engagement specialist.” Read the full study via the Knight Foundation |
|
Why Invest in Community Engagement?
|
Buffer highlights how social media now becoming a one-to-few — and often one-to-one — channel. Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans. Read more via Buffer |
|
Get to Know Your Audience
|
Utilize Social Listening
Before you engage, it helps to know who you’re talking to. A case study shows how Arby’s social team uses social listening to get to know their audience before crafting content that resonates. Read more via the Social Shake Up Show |
Go Niche or Go Home
Publishers are segmenting their communities to tap into even smaller communities. Case studies from Allure, Esquire, and Road & Track demonstrate engagement strategies for niche audiences. Read more via FolioMag |
Memes Mean Understanding Your Audience
Memes require walking a fine line in order not to come across as “cringey.” Walking that line requires a deep knowledge of your community. Read more via Adweek |
|
A Primer on Groups
|
Why You Should Start a Facebook Group
- With groups receiving a more prominent position in users’ feed, the organic reach of brand Facebook pages inherently decreases. Read more via Business 2 Community
- Since Facebook has started prioritizing private messaging and Groups, brands have found organic success through shifting their focus. Read more via AdWeek
How to Start a Facebook Group
How to Start a LinkedIn Group
When 98% of LinkedIn users are in a least one group, it’s a valuable opportunity to engage users via your personal account in a more humanized way. Read more via Social Report |
|
Tips for the Community Manager
|
Dealing with Criticism and Negativity
Making Your Community Feel Loved to Drive Growth
Running the Show Solo
|
|
What other examples should we highlight?
If you’ve seen something that you love on social media — be it a new storytelling format, a creative initiative, or a clever way to engage your audience — send it along to be featured on this newsletter! We are always looking for more examples from the media, news and publishing world to highlight. |
|
|
Send this newsletter to a colleague!
Is there someone at your station, unit, production or department that would enjoy (or benefit from) this newsletter? Send along this link for them to sign up! |
|