IGTV, direct revenue and a new layout for Facebook Pages: this month in social media platform changes

While the launch of IGTV attracted the biggest headlines, both YouTube and Facebook rolled out features that help publishers and creators pull in revenue directly from their audiences. Check out the full list of platform updates, new features and rumors, from the past month.

YouTube

  • YouTube increased their monthly users to 1.9 billion, an increase of .4 billion in the past year.
  • Paid fan clubs are now enabled for channel creators with more than 100,000 followers, allowing creators to charge $4.99 for access to exclusive content, and to sell merchandise directly on their channels.
  • A new “Premieres” feature allows channel creators with more than 100,000 followers to engage with fans directly via chat.

Instagram

Facebook

  • Facebook launched a new video template option for Facebook Pages that showcase video in a cleaner, video-first design. Facebook is making the layout change reversible so Pages can play with the new format stress-free.
  • Facebook users can now see non-episodic videos from Facebook Pages alongside episodic videos from Facebook Shows, all within the Watch platform.
  • Facebook added features to Facebook Pages that add transparency about Page info and any promotions, boosted posts or ads that Page is running or has run in the past. The new advertising transparency initiative expands beyond political ads, where a user can select “Info & Ads” to see every ad run by an individual Page across Facebook, Messenger, Instagram and affiliated networks.
  • Facebook debuted a “Facebook for Creators Launchpad” to encourage video creators to focus on Watch, allowing monetization opportunities for creators via midroll ads.
  • Facebook shuttered “Trending,” the section of the app that highlighted popular news stories.
  • Facebook began requiring those running ads targeted to Custom Audience lists to confirm that the user information they’re uploading was obtained with proper consent either directly or through verified third parties.
  • Facebook added a “subscription” option for Groups, allowing admins to charge $4.99 to $29.99 per month for access to specific Groups.
  • Facebook introduced subscriptions within Instant Articles; publishers using IA can decide how many articles a user can access before hitting the paywall.
  • Facebook debuted the Instant Articles Builder, a tool that helps publishers convert their articles easily into Instant Articles without needing to write any code.
  • Facebook added interactivity to live and VOD video, including polling features and gamification, which allows creators to quiz viewers.
  • Facebook announced a “Top Fans” feature that adds identification of super-fans by special badges.
  • Facebook’s new “Brand Collabs Manager” is a tool that connects advertisers to creators that can create sponsored content. This new feature is available to advertisers with at least 25,000 followers.
  • A new section on the Facebook News Feed is “Memories,” a refresh of the popular “On This Day” feature. The section now shows posts made On This Day, Friends Made On This Day, Recaps of Memories, and Memories You May Have Missed.
  • Facebook announced new deals with multiple record labels that allow users to post videos featured copyrighted music.
  • Facebook launched “Lip Sync Live,” a feature where users can mimic popular songs. This type of activity has become popular on the app Musical.ly, among others.
  • Facebook rolled out new tools for administrators of Groups, including a place to get Support directly from Facebook; and an online learning destination for Group admins called “Community.”
  • Facebook expanded their Fundraisers to Pages; whereas before it was only profiles and individuals that could raise money, now nonprofit Facebook Pages can start fundraisers for their own causes.
  • Facebook launched analytics for augmented reality effects, which allow Page admins to track reach and engagement of their effects through the metrics impressions, captures, and shares.
  • Facebook enabled autoplay video ads within Facebook Messenger.
  • Facebook announced an expansion of its efforts to fight false news and misinformation on its platform, including an expansion of its fact-checking program, including photos and videos in fact-checking efforts (instead of simply text or links), demoting Pages that the platform finds to spread false information, and partnering with academics to better understand the role of social media in democracy.

Twitter

  • Twitter has a new way to personalize the news based on users’ interests, and send them notifications for events.
  • Twitter now requires additional authentication for new users, requiring a confirmation of an email address or phone number in order to sign up for a new account.
  • Twitter took additional steps to reduce the impact of fake or bot accounts, through a new machine-learning algorithm that finds problematic accounts, and by reducing the visibility of accounts that have been flagged as suspicious.
  • Twitter rolled out its Ads Transparency Center, a tool that allows users to search for any Twitter handle to bring up all the ad campaigns from that account that have run for the past 7 days. Additional information such as ad spend will appear for those categorized as “political advertisers.”

Snapchat

Reddit

  • Reddit enabled autoplay for native video ads on both its desktop site and mobile app.

LinkedIn

CrowdTangle

 

RUMORS AND TESTS

  • News productions launching with the new Facebook Watch news vertical will be produced by CNN, Univision, ABC, Fox, ATTN, and Mic.
  • Reddit is testing a “news” tab which will showcase the work of news publications that are often cited on the platform.
  • Facebook is testing a new feature that allows users to block posts with certain words; this “Keyword Snooze” is meant to prevent spoilers for movies or TV.
  • Instagram is developing a “Usage Insights” feature that gives users a daily tally of minutes spent on the platform, with the ability to set a daily usage limit.

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Article by: Tory Starr

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