October 2018 Key Social Media Platform Updates

This month saw the shuttering of Google+ and the rollout of a slew of new features to keep users on Facebook and Instagram entertained and highly engaged.

  • Facebook "Premieres"
    Facebook “Premieres”

    Facebook extends its Premieres video feature globally. “Premieres” allows pre-recorded content to run as a live event with ad breaks. (Source: Marketing Land)

  • YouTube also launches a “Premieres” feature, allowing producers to create a scheduled broadcast that facilitates the interaction of a live video. (Source: Social Media Today)
  • Instagram now supports third-party authentication apps that can be used instead of SMS text for two-factor authentication. Third-party apps include Google’s Authenticator or Duo Mobile on Android. (Source: The Verge)
  • Google+ shuts down, after a three-year security breach on the platform is exposed, along with the fact that Google had kept the breach under wraps until an audit uncovered the information earlier this year. The breach gave hackers access to account information of hundreds of thousands of Google+ users. (Source: Fortune)
    Facebook’s “Top Fans”
  • Facebook expands the “Top Fans” feature to all Pages with over 10,000 followers, a feature that adds a badge next to the most loyal fans of a Page. Top Fans earn the badge by being active on the page, including watching video, reacting and commenting. (Source: TechCrunch)
  • Twitter increases the number of emoji allowed in a tweet… to 280. (Source: Twitter)
  • Facebook rolls out Video Polling, allowing producers of Facebook Live broadcasts to “poll” viewers in real time. (Source: TechCrunch)
  • Instagram Stories integrates with SoundCloud, allowing users to add audio tracks to content. (Source: AdWeek)
  • Facebook gives Group members the ability to launch group chats around sub-topics. These chats allow up to 250 members, and support audio and video calling for up to 50 members at a time. (Source: TechCrunch)
  • YouTube video embeds now include a channel shortcut within videos that displays the full channel name and a subscribe button. (Source: 9to5Google)
  • Instagram Stories SoundCloud integration

    Facebook redesigns Messenger, condensing nine tabs to three to simplify one-on-one chat with Facebook friends, and adding prominence to a “Discover” tab where users can directly message companies and organizations. (Source: Marketing Land)

  • Facebook announces a video chat device called Portal that features an Alexa integration and with a camera that follows you around a room as you make video calls over Messenger. (Source: Cheddar)
  • Facebook offers a first-party cookie option for the Facebook tracking pixel, so that businesses can keep targeting their ads and measuring their campaigns without relying on third-party cookies. (Source: Ad Exchanger)
  • Facebook extends its “Lip Sync Live” feature to Pages. (Source: The Verge)
  • Facebook launches 3D capabilities for photos, adding depth to iPhone portrait-mode shots. (Source: TechCrunch)
  • Twitter Lite launches, offering a streamlined and simple design for those with limited data and bad connectivity. (Source: AdWeek)
  • Twitter Moments

    Twitter no longer supports the creation of Twitter Moments on iOs and Android, making the creation of Moments a feature available exclusively on desktop. You can still view Moments from the Twitter mobile app. (Source: 9to5Google)

  • Snapchat integrates its lenses into desktop apps including Twitch, YouTube, Skype and Zoom. (Source: The Verge)

What did I miss? Let me know below in the comments.

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Article by: Tory Starr

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