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SOCIAL MEDIA CELEBRATES #APOLLO11
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To commemorate the 50th anniversary of the Apollo 11 mission, media organizations creatively leveraged social media celebrate the groundbreaking moment in history. Here are a few examples that I spotted in the last week: |
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2. JFK Library partnered with Digitas to release the JFK Moonshot app, an augmented reality experience that followed the Apollo 11 mission from launch to the returning splashdown. The library streamed the entire five-day mission on Twitch, tapping into popular Twitch streamers such as Banzaibaby. |
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3. Air & Space Museum launched a standalone Twitter account @ReLiveApollo11, telling the story of the mission in real time using hashtag #Apollo11. |
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PBS’ SUMMER OF SPACE
PBS is running space-themed programming all summer long, which you can explore under the unified hashtag #SummerOfSpacePBS. PBS has been asking fans for their “Summer of Space” stories, with different calls to action. You can see some of the responses collected from social media here. |
1. American Experience broadcast the first episode of their groundbreaking series “Chasing the Moon” on Facebook in parallel to the PBS broadcast and PBS app. The stories documented in the series are fleshed out in dozens of social-first assets, such as captivating character videos, exclusive clips and dynamic graphics. |
2. NOVA is releasing informative posts related to their space programming (which continues through August) such as this “How did the Moon come to be?” video and gorgeous images on Instagram. I am also loving their “wallpaper Wednesdays” feature on Instagram Stories.
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3. High School Quiz Show teamed up with NOVA to release space-themed interactive Story quizzes every Wednesday this month. High schoolers can test their space trivia knowledge using NOVA content, as each quiz relates to the NOVA film airing that evening on PBS. You can look back at the previously released quizzes—which covered Neil Armstrong, black holes, and the Moon—on HSQS’s Instagram and Facebook pages.
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4. WGBH has amped up its social media game for the Summer of Space as well, from space-themed profile filters for Facebook fans to a social-exclusive “Chasing the Moon” behind the scenes event from our studio at the Boston Public Library. |
5. ReLive It. WGBH launched a new Instagram channel in time for the historic moon walk: throughout the day on July 20, @ReLiveIt captured what it was like for ordinary Americans watching the moon landing, through the eyes of a local science photographer. |
What did I miss from this roundup? Reply to this email with more social media sightings and I’ll include in future newsletters as the “Summer of Space” continues! |
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Case Study: NASA’s Immense Social Presence
NASA’s social media operations encompass more than 537 accounts, producing a constant stream of compelling content detailing the tremendously diverse workload carried out by the agency. TLDR from The Drum’s deep dive into NASA’s social content strategy: |
- NASA uses social media to communicate information about its activities directly to Americans, without relying on press coverage
- Social listening has helped inform how NASA communicates overall
- Feed posts (FB, TW, IG) publicize information, events, and milestones; Stories content gives a behind-the-scenes look at what’s going on
- They wish they had jumped on Snapchat earlier than they did
- Video is their priority when it comes to storytelling; experimentation with video storytelling is the #1 focus right now
- NASA relies on experts and astronauts as the best way to connect directly and personally to Americans
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PODCAST RECOMMENDATION OF THE WEEK
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Today, Explained: “Don’t stop, make it pop”
Your favorite young person’s favorite app is TikTok. Vox’s Rebecca Jennings has been spending too much time trying to understand it. Listen to Today, Explained |
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Did you catch it? Mister Rogers Trailer
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The buzzy new Mister Rogers biopic is being promoted along with a smart social media activation: The newly released trailers push fans towards a Facebook Group tied to a larger campaign “Spread Kindness.” Keep your eye on this Group (and what the studio does with it) leading up to the film’s theatrical premiere. |
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Challengers Circle YouTube’s Throne
New reports suggest that YouTube, the incumbent king of internet video, is losing ground to upstarts like TikTok and Twitch that are capturing the attention of young consumers and brands. Read more via Axios |
Facebook user engagement keeps growing despite scandals
Facebook has seen an increase in the median number of comments, likes and ads clicked by users on the service from January to July, according to Audience Insights, a Facebook tool used by advertisers. Read more via CNBC |
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LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts
The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche conversations. Read more via MarketingLand |
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The most popular social media networks each year, animated
The dominance and influence of the current crop of social media platforms tends to distort our memory. It’s hard to remember a time when Facebook wasn’t a behemoth – but it did exist and wasn’t all that long ago. Read more via The Next Web |
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SOCIAL INNOVATION IN #PUBMEDIA
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How Instagram gave students a new way to report for ‘PBS NewsHour’
Through its first-ever partnership with Instagram, NewsHour experimented in May with a new format for covering the arts. Read more via Current |
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9 Types of Content to Stop Posting on Social Media
When you post bad content to your social media channels, you run the risk of overshadowing all the hard work you’ve put into building your presence, and establishing connection with your online audience. Read more via Social Media Today |
4 Steps for Creating a Solid Social Media Strategy
How to Stand Out with Instagram Stories
Since its release in October 2016, Instagram Stories has seen a 400% increase in daily active users, with more than 500 million people now using the option every day. Read more via Social Media Today |
10 Awesome Examples of Instagram Content That Converts
For each of these content types, we’ll discuss why each works and then dive into how you can implement it into your 2019 Instagram strategy. Read more via Social Report |
8 Tips on How to Create Effective Instagram Stories and Stories Ads
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This newsletter curates the top social media headlines from the past week.
For daily updates, bookmark the WGBH Social Media Portal. |
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