Newsletter: March 19, 2021

Social Media Resources

• #Team-Social-Media-Producers Slack Channel: a space for GBHers to ask questions, troubleshoot issues, or share best practices and successes
• Social Media Portal Newsletter: sent twice a month, this newsletter includes important updates for employees, new research, platform changes, and best practices for social media professionals (Contact Carolyn MacLeod to be added to the newsletter distro).
• Social Media LunchUps: these meetings occur on the first Thursday of every month and create a space for employees to discuss social media best practices, trends, and case studies from their work on social (contact Carolyn to be added to the invite).
• Social Media Wiki: the home for all employee materials relating to social media — forms, policies, Sprout documentation, and best practice one-sheets.

• The Social Media Producers Handbook: a one-stop shop for running an official social media channel for GBH or a GBH production. This manual (newly updated!) reviews policies such as security, branding, account optimization, and more.

• The Live streaming Wiki: the home for all information, guides, and best practices about live streaming to Facebook, YouTube, Twitter, and other social distribution points.

Social Media Headlines

Facebook has built a tool to compare publishers’ mobile web revenue against their potential Instant Articles revenue (Digiday $)

The pandemic has been a boon for AR adoption by brands (Fast Company)

Facebook videos are now showing up in Google’s ‘short videos’ search results (Digital Information World)

This project displays typical Facebook’s news feeds among Biden voters and Trump voters side by side (The MarkUp)

Podcast: Mark Zuckerberg on the future of AR and VR (The Information 411)

How publishers are finding audiences on Clubhouse (Digiday)

SXSW panel talks authenticity in influencer marketing (Marketing Dive)

Facebook opens up its video monetization program to shorter videos (Social Media Today)

Analysis: Facebook is building a newsletter tool to take on Substack (CJR)

Conservatives build alternate digital universe (Axios)

Research & Reports

• Report: The US short-video landscape (eMarketer)
• From the Infinite Dial Report 2021: Facebook has lost its lead as the most-used social brand among 12-34-year-olds in the US. Instagram, Snapchat, and TikTok are ahead. (Edison Research)

Best Practices

TikTok has launched new tips and resource guides to help businesses make the most of its platform (Social Media Today)

How do you solve a problem like… a social media backlash? (The Drum)

Steal This Idea

• Case study of Yahoo News on TikTok, now the third highest performing news org on the platform behind NowThis News and The Daily Mail (Nieman Lab)

• Tips and tricks from producing virtual events for the Spanish-speaking community in your local area, from KUNR Public Radio (RTDNA)

Public Media Highlights

• A recent CJR study on trust in public media found that audiences consume PBS content primarily through broadcast TV but apps, online and social media are under indexed: “Looking at how audience members consume PBS content, the majority of our respondents preferred to access PBS content online or through apps and social media rather than through broadcast.” (CJR)
• GBH is a finalist for the Shorty Award for Best Remote Production, for the cross-platform livestream “Chat Plays GBH”! (Shorty Awards)
• POV Spark’s “Otherly” series of seven short documentaries launched this week on Instagram Stories. Each film premieres on the Otherly series Instagram Stories, where it will be available for 24 hours and then saved to highlights. (@OtherlySeries on Instagram)
• PBS Editorial Standards: The value of community guidelines on social media (PBS Hub)

Platform Updates