Newsletter: November 13, 2020

 

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New Sprout Features

Over the last few months Sprout has rolled out quite a few exciting updates that will help your day to day work. Among the highlights:
  • Image descriptions via alt text are now available for Facebook and LinkedIn audiences with vision disabilities.
  • Engage audiences with hearing loss by adding SRT captions to Facebook, Twitter and YouTube videos before publishing.
  • Publish directly to YouTube through Sprout.
  • Add photo tags to your Instagram photos in the Compose window.
  • Use the new “Grid Preview” option in Sprout’s mobile app for Instagram planning.
  • Sprout’s mobile app now offers Hashtag Suggestions for Instagram posts.
  • You can now re-gram directly within Sprout’s mobile app.
  • New Reply Approvals allow you to ensure responses are on-brand.
  • Find and reference important messages with Inbox Search (no more scrolling!).
  • Expanded video metrics for both YouTube and LInkedIn are available across your dashboards in Reports.
  • Respond to Glassdoor Reviews from Sprout.
See the #Sprout-User-Group for a visual presentation of these updates!

Social Media Award Season

Consider your hard work over the past year when you browse the entry categories for the following:
  • The Shorty Awards for brands and organizations are open for entries, with the early entry deadline of Thursday, December 3.
  • The Social Shake-Up’s annual Social Media Awards recognize the year’s remarkable social media campaigns by agencies, corporations, nonprofit and government organizations. Entry deadline is Friday, December 4.
  • The Webby Awards include many categories for social media, including social content, campaigns and social video. Final entry deadline is December 18.

Research & Reports

  • One in four online purchases are now made as a result of interaction with a social media outlet. (TechRadarPro)
  • This study about Americans and Instagram includes the fact that young adults, women and Hispanic Americans are among the most likely groups to say they use Instagram. (Pew Research)
  • eMarketer clarifies the narrative around the social media “pandemic bump” that so many are talking about: it is not that more people are using social media, but existing users have spent increasing time on social platforms during the pandemic. (eMarketer)
  • eMarketer finds that livestreaming supplements in-person interactions during quarantine. (eMarketer)
  • TikTok will have 1.2 billion average monthly active users in 2021 — if the mobile app overcomes President Donald Trump’s intended ban. (Social Media Today)
  • New study published in journal New Media & Society found that while audiences keep a firm boundary between journalists and social media creators in their minds, their standards for journalism may be bleeding into adjacent fields, providing the potential for those groups to be seen within the same realm as journalism.” (Nieman Lab)
  • An analysis of news organizations on TikTok, published in Journalism, found that over time news organizations are gradually incorporating “the aesthetics and expectations of the platform, including popular elements such as filters, stickers, and GIFs.” Thus, news organizations meld uncommon media forms (e.g., funny videos, challenges) with adapted versions of traditional ones (e.g., news segments, fragments of interviews). (Journalism)

Social Media Headlines & Case Studies

  • News sites turning off comments doesn’t lead to a meaningful uplift in social media engagement (Nieman Lab)
  • 25 answers to the most common social media questions (Sprout Social)
  • How LinkedIn is combining paid and organic tools to boost virtual events (Social Media Week)
  • Disney+ now lets users share links to content on social media and messaging apps (Variety)
  • How nine brands launched pandemic-friendly experiential Halloween activations (Event Marketer)
  • How A+E Networks is attracting younger viewers by doubling down on its Snapchat efforts (Variety)

Social Media Best Practices

  • This guide from the Coral Project provides a great refresher on consistent moderation principles (Coral Project)
  • Podcast: An easier system to success for individuals looking to social live streaming (Social Media Examiner)
  • LinkedIn Algorithm Research report 2020 from Richard van der Blom (LinkedIn) Contact me if you want my notes from this report.
  • This infographic reviews trends from thumbnail images for this year’s most popular videos so far on YouTube (Marketing Profs)
  • 20 Instagram Story tips, tricks and hacks (Hootsuite)
  • Five easy ways to make your social media more inclusive (Sprout Social)
  • Time for a public media content house…? ListenFirst Media has 10 strategies for succeeding at TikTok (Listen First Media)

Bonus: Social TV

Below is an excerpt from our Emerging Platforms team’s monthly newsletter, which offers both project updates and news from the world of original video content on digital and social platforms.
Good read: We love this analysis from Eric Feng who breaks down the evolution of media formats and reveals the equation for staying power: storytelling + simplicity.

Programming: Taraji P. Henson (Empire) will co-host a new mental health talk show on Facebook Watch with her best friend Tracie Jade Jenkins. Peace of Mind with Taraji (wt) will focus on mental health issues affecting the Black community.

Research: Over 50 million people a month watch content derived from TV on Snapchat Discover.

 

If you’d like to receive the monthly Emerging Platforms newsletter, let me know.

Platform Updates

  • Instagram has made its live-streaming limit four hours rather than one and will provide a 30-day archiving feature that includes comments and likes. “Live Now” updates after broadcasts and on IGTV will also help users discover similar content. (Social Media Today)
  • Instagram has announced a new Reels tab and a Shop tab which will live on the platform’s home screen. (Instagram)
  • Facebook has announced new ways to order the News Feed. (Alex Voica)
  • Facebook now lets you manage Instant Articles in Creator Studio. (@MattNavarra)
  • Twitter Topics are now shareable. (Twitter)
  • LinkedIn has added new features to its virtual events offerings for company pages. (AdWeek)
  • LinkedIn now shows an additional insights label to page admins about activity on posts. (@MattNavarra)
  • Instagram is rolling out access to badges in Instagram Live to creators, allowing them to monetize their livestreams. Badges will highlight fans’ comments, as well as unlock special features. (TechCrunch)
  • YouTube’s updated app for Android and iOS enables content creators to include time stamps and chapters. (The Verge)
  • Instagram vows to crack down on influencers and brands who don’t disclose paid partnerships. (Facebook Ireland)
  • Facebook has a new motion effects feature for photo posts. (Matt Navarra)
  • New and improved insights exports in Creator Studio include multi-page export (up to 50 pages), improved discoverability and a simpler UI allowing you to analyze exports using your favorite data analysis tool. (Facebook)
  • Live video boosting is now available in Facebook’s Live Producer interface, through a new “Boost Post” tab. (Facebook)
  • Snapchat is enabling an option for creators and brands with public profiles to display follower counts. (Tubefilter)
  • WhatsApp launched auto-deleting messages, where content disappears after seven days if switched on in a chat or group. (The Verge)
  • Giphy’s new update includes a new Favorites tab and new discoverability options. (Matt Navarra)
  • TikTok now lets users publicly display a nonprofit organization on their profile via a direct link to donate. (TechCrunch)

Weekend Reads

  • Three reforms social media platforms should make in light of ‘The Social Dilemma’ (TechCrunch)
  • “My North Star is really the low-information news consumer”: Peter Hamby hosts “Good Luck America” on Snapchat (New York Times)
  • The Social Media Managers are Not Okay (OneZero)
Do you have a public media colleague who might be interested in this newsletter? Encourage them to sign up here: https://wgbhsocial.org/subscribe-to-our-newsletter/

 

 

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Article by: Tory Starr

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