Newsletter: October 23, 2020

 

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Research & Reports

  • TikTok has surpassed Instagram in popularity among US teens, but both still trail Snapchat. However, when it comes to teenagers’ usage, Instagram remains king, followed by Snapchat and then TikTok. (CNBC)
  • Social media now accounts for 21% of total US promotional ad budgets. (MediaPost)
  • Podcast: How the pandemic affected Americans’ social networking behavior and where the major platforms now rank. Check out my Twitter thread for key takeaways. (eMarketer)
  • A new study indicates the optimal number of daily Instagram Story posts is five, and those that contain videos spark more conversations than image posts. (Social Media Today)
  • Social media usage among moms with school-aged children is on the rise, with 85% saying their use has doubled since March and 52% reporting it’s up by between four to eight hours each week. These users are using social media to stay connected with family and friends, and searching for ideas and activities for the family. (MediaPost)
  • Americans are pessimistic about social media: 64% believe it has a negative impact on the country’s direction. However, 23% of Americans say social media has changed their mind on issues such as Black Lives Matter. (Pew Research)
  • Here is a list of publishers and journalists on TikTok, updated regularly. (Google Docs)
  • Twitch now dominates the market for live-streaming hours, with a 91% share among gaming-centric video platforms, including Facebook Gaming and YouTube Gaming. (StreamLabs)
  • 50% of Instagram users watch at least one video per day on the platform.(Bloomberg)
  • ListenFirst’s Social Video 2020 report outlines what social platforms are best for video, and why YouTube, Twitch and TikTok have exploded during the pandemic. The report also finds that Facebook, Twitter and Instagram users are responding less to video, and more to gallery posts; and while Instagram Live exploded during April and May, the format is now generating the same amount of conversation as Facebook Live and YouTube live streams. Download the full guide here.
  • ListenFirst’s 2020 report on social video included this great infographic breaking down live streaming by social media platform (see below).
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Social Media Headlines

  • Facebook and Instagram are ending support of their oEmbed API starting tomorrow, affecting embedded posts on websites. (Local Media Association)
  • In an effort to prevent misinformation, Twitter is requiring users to quote tweet instead of retweet. (The Verge)
  • The BBC could fire stars who appear to be politically biased on social media. (BBC News)
  • YouTube has published updated details about its account verification process. (Social Media Today)
  • Facebook will temporarily halt all political ads in the US after polls close on November 3. The announcement follows Facebook’s decision in September not to run new political ads the week before election day. (New York Times)
  • A preliminary injunction hearing in the TikTok case has been set for November 4, with the app fully available until then. (Social Media Today)

Social Media Case Studies

  • This case study demonstrates how companies are using LinkedIn to engage with shuttered workers (Arik Hanson)
  • How publishers are using Reddit to brand build and drive awareness (Digiday)
  • The Billboard Music Awards held voting for three categories on TikTok (AdWeek)
  • London’s Carnaby Street was turned into an AR playground with Snapchat’s new ‘Local Lenses’ feature (Wired)

Social Media Best Practices

  • Twitter’s RT change: How to RT without quote tweeting (Pocket-Lint)
  • Six winning social strategies you can steal from Netflix (ListenFirst Media)
  • The ultimate guide to Instagram features: Stories, Feed, IGTV, and Reels (Content Marketing Institute)
  • Fourteen tips to help get your social media copy where it needs to be (Marketing Examples)
  • Facebook recently refreshed its Facebook Live resources to spread awareness of new and existing live streaming products and features (Facebook)
  • The 2020 Instagram Playbook has been published by the students who were part of the Instagram Local News Fellowship. This summer’s fellows generated more than 111,000 new followers for their newsrooms’ accounts and increased total interactions by 120%. (Facebook)
  • Four steps to planning an epic Twitter watch party (Twitter Marketing)
  • Ten ways to repurpose your social media livestream and get more from your content (Sprout Social)
  • Ten simple steps for a smoother work vacation for social media managers (Sprout Social)
  • Twitch marketing: What it is and how brands can do it right (Sprout Social)
  • How to use LinkedIn Stories to build brand awareness with behind-the-scenes clips and real-time updates from your company (Social Media Today)
  • Facebook’s tips on using closed captions in videos (Social Media Today)
  • YouTube SEO: How to boost your videos’ rankings (Sprout Social)

Platform Updates

  • Facebook is deprecating the Notes feature at the end of the month. You will still be able to view existing Notes, but not create new ones in the future. (If you haven’t created and posted Community Guidelines to your page yet, get some up this month!) (Matt Navara)
  • Facebook has begun labeling newsworthy posts that break platform rules (Reuters)
  • You can now message any Instagram user via Threads, making it more like the old Direct app (TechCrunch)
  • New tools for Facebook Groups include the ability to promote public group content in news feeds and search engine results, “pinnable” topics, conversation starters, and admin insights into group demographics (Social Media Today)
  • You can now add auto-generated captions to your new or existing IGTV videos (Later)
  • Facebook has introduced the ability to message between its different platforms (Facebook, Instagram and Messenger) as if you were using the same app (TechCrunch)
  • Snapchat released its TikTok rival feature “Sounds on Snapchat,” a tool that lets users add audio clips to Stories and Snaps (Variety)
  • Yahoo will shutter its 20-year-old social media platform Yahoo Groups in December (We Are Social Media)
  • The “Stories” format is coming to Slack (The Verge)
  • LinkedIn introduced an event registration option for users to leave their name and email to sign up to attend a LinkedIn Event (Social Media Today)
  • Twitch now lets streamers use rights-cleared music in their videos (TechCrunch)
  • Messenger has introduced a “co-watching” feature, letting users watch big-name movies and TV shows together (Facebook)
  • New features for Instagram’s Reels include new 30 second max, timer extended to 10 seconds, and the ability to trim and edit any clip (Social Media Today)

Weekend Reading

  • What the debate over TikTok means for the future of social media (Brookings)
  • How anonymous Instagram accounts are sharing stories of sexual assault at universities around the world (CBS News)
  • Whoever becomes the next president, social media is changing (BBC News)
  • TikTok rival Triller prepares for its moment (Wall Street Journal)
  • Black LinkedIn is Thriving. Does LinkedIn Have a Problem With That? (New York Times)

 

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Article by: Tory Starr

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