October 25, 2019 – Journalism & News on Social Media

 

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Often dominated by references to misinformation, coordinated trolling, deep fakes and clickbait, conversations about the intersection of journalism and social media can feel pretty bleak. But these discussions often ignore journalism’s great responsibility to apply their expertise to these spaces; quite simply, to be “the adults in the room.” (Mandy Jenkins wrote one of my favorite call to arms on this issue last year for Nieman Lab.)
I thought it fitting that the same day Facebook plans to start reimbursing news organizations for content we focus entirely on social journalism, the practice of doing journalism on social media. Read on for case studies, best practices and tips for how journalists are leveraging social media to find and verify information, engage audiences with depth and authenticity, and tell compelling stories in new ways.

FACEBOOK CH-CH-CHANGES

If you are seeing unusually low organic reach on your Facebook Page, it is due to a change in how Facebook is counting reach: they are now filtering out repeat organic impressions in order to get an unduplicated, unique impressions number. Note this does not mean that your reach is decreasing; it means that Facebook is counting fewer things as reach. Read more via Social Media Week
Starting today, Facebook will feature curated news content on a new vertical. Reporting from Neiman Lab, Politico and the Washington Post tells us that human editors will be responsible for curating this tab, looking at articles’ sourcing in deciding what to feature. Facebook will pay select news publishers, including The Washington Post, the Wall Street Journal and News Corp, to feature news content in the new vertical.

HOW IMPORTANT IS SOCIAL
MEDIA TO THE 2019 NEWS CONSUMER?

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Pew reports that 55% of adults in the US get news from social media sites, with 52% getting news from Facebook, 28% from YouTube, 17% from Twitter and 14% from Instagram. Read more via Pew Research

JOURNALISTS ON SOCIAL MEDIA

A new Gallup/Knight Foundation survey found that 74% of US adults approve of journalists using social media to interact with their audience — with one major caveat: They prefer that reporters use it to correct the record or give greater depth on the stories they are reporting, instead of expressing their opinions about the news. Read more via Gallup
How do journalists use social media in 2019? Muckrack’s State of Journalism report concludes that Twitter remains the leading social network among journalists. Read the full report from Muckrack
How do journalists imagine their readers? While many journalists’ decisions are made with readers in mind, the audiences for their work are often built on long-held assumptions, newsroom folklore, and imperfect inference. Read more via Columbia Journalism Review
Use your social media profiles to communicate trustworthiness. If a member of your community looks you up on social media, what will they learn about what you stand for and value? Read more via Trusting News

USE THE PLATFORMS TO YOUR ADVANTAGE

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Facebook’s “Today In” local news section is intended to surface local news stories relevant to users. One year later, the feature has expanded to 6,000 cities in the US. New analysis pulls back the curtain on the type of content being surfaced in the “Today In” tab. Read more via Neiman Lab

The director of digital audience engagement at GateHouse explains how the Daytona Beach News-Journal set up a public Facebook Group to share information about Hurricane Dorian and organized information so it would be easy to navigate, included key FAQs, and asked for reader input. Read more via this Twitter thread
This article outlines the best, and worst, ways to use Reddit for local journalism. If your news team is just using Instagram, Facebook and Twitter, it is missing out on a platform that often produces unique story ideas. Read more via Cronkite News Lab
During the first six months of 2019, a local ABC news station had 2.18 million total interactions on Instagram, one of the highest of all US local news publishers. Here’s how they did it. Read more via the Facebook Journalism Project

SOCIAL JOURNALISM

Social-media verification company Storyful has launched an investigative unit designed to help news organizations comb through social-media networks to find stories or shore up existing projects. Read more via Nieman Lab
Two award-winning investigative reporters share how they use Facebook to dig for sources and information for their investigations. Read more via The Groundtruth Project
Community engagement, feedback loops, sourcing information — here are seven ways journalists can up their social media game. Read more via the European Journalism Observatory

REPORTING FOR THE NEXT GENERATION

Poynter staffers write about the challenges (and reveal some lessons from successes) in reaching teenage audiences with news content. Read more via Poynter
Snapchat is creating a dedicated news channel specifically for the 2020 debates. It is also working with candidates to increase their visibility on Snapchat through efforts with augmented reality and even merchandise sales. Read more via Axios
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The Social Media Portal newsletter curates social media headlines based on a rotating list of topics. Next week: all the October 2019 platform changes, new features and updates that will make a difference in your work.
For a full newsletter archive, head to the WGBH Social Media Portal.

 

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Article by: wgbhsocial

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