Social Media Portal: Combating Disinformation on Social



WGBH + #StopHateForProfit

Most of you have heard of the movement to pressure social platforms such as Facebook to take a stronger stances on moderating hate speech and misinformation. The #StopHateforProfit movement is a way for brands and advertisers to take a stand against hate speech and misinformation on social media — especially those that rely on the platforms to sell their products.
For us as a public media organization and even for our individual productions, our value is different: we are not selling products but instead are important contributors of trusted, fact-based content. Public media has been and will continue to be a trusted resource in helping social media users navigate social media and digital platforms smartly. Thus, WGBH has decided that our best contribution to this movement is to double down on sharing our reporting, content and coverage about misinformation on social and hate speech.
Combating Disinformation
This week, our team launched a curated resource with our coverage on these subjects, with contributions from Forum Network, WGBH News, FRONTLINE, NOVA, Keep It Social, and educator resources from WGBH Education. (We are also working on a section with content from other public media stations. If you have any content to add to this page, let me know!)

Social Media Headlines

WGBH Highlights

  • Keep It Social produced two new fresh and engaging conversations about social media from a GenZ perspective:
Brands Boycott Facebook Ads in #StopHateForProfit
Twitter, Can You Hear Me?
  • Masterpiece produced a Grantchester Instagram Live chat with cast members Tom Brittney and Kacey Ainsworth.
  • NOVA Education held a Virtual Field Trip on Facebook and YouTube with Christian Cooper about his passion and tips for bird-watching; his experience #BirdingWhileBlack; and his advocacy work toward making birding more inclusive for people of color and the LGBTQ+ community.
  • Secretary Hillary Clinton joined American Experience for a discussion on women’s suffrage, inspired by THE VOTE. The event was live streamed to Facebook and YouTube.
  • As part of The World‘s regular series of live conversations discussing the Latino vote ahead of the 2020 election, this week the show went live on Facebook with reporter Daisy Contreras moderating a conversation with historian and author Geraldo Cadava.
  • WCRB partnered with the Handel and Haydn Society for a “Hand(el) Washing with Water Music” social media campaign featuring notable Bostonians washing their hands to clips from Handel’s “Water Music.”
  • WORLD Channel will screen an episode of their new series “The History of White People in America” as part of the PBS Short Film Festival with a Facebook Watch Party on July 16.

Public Media Highlights

Platform Updates

  • Facebook has updated the way news stories are ranked in its News Feed to prioritize original reporting, and will demote stories that aren’t transparent about who has written them (such as stories lacking bylines or that don’t have information about editorial staff on the publishers’ website).
  • LinkedIn has begun rolling out a new feature that lets you create a recording of the correct pronunciation of your name for people to hear when they click your profile.
  • Instagram accounts can now share links to Instagram Live broadcasts, similar to how you can share links to Stories or Feed posts.
  • LinkedIn now offers Admins to view a full list of members following their Page, sorted by recency.
  • Facebook expanded both its fan subscription program and “Stars” tip function, which allow creators to make money from both live streaming and standard video creation.
  • Marketers can now boost organic posts on Reddit, promoting an existing posts as an ad instead of starting from scratch.
  • Facebook shut down Lasso, its TikTok look-alike app that allowed users to record short videos with filter effects and music.
  • Twitter is testing a new iteration of its Fleets tool, which would enable users to create collaborative Fleets, which is Twitter’s beta-version of Stories. The new option would see the creation of double-bubble Fleets, with contributors merged into a single stream.
  • TikTok released its self-serve ad tools globally, letting advertisers launch campaigns and access metrics and reporting themselves.
  • Instagram expanded its pinned comments feature, allowing users to pin three comments to the top of a thread to highlight positive and constructive comments first.
  • WhatsApp launched a feature that lets users scan a business’s QR code and immediately be directed to a chat.
  • Facebook rolled out a new option for people who work at news organizations to voluntarily register as a journalist on Facebook in order to receive access to benefits, tools and get stronger security features. (My opinion? It’s not necessary to do this unless you 1) are using your Facebook Page to build a following for your reporting; or 2) Are using Facebook actively in your reporting, such as sourcing information or sources via Facebook Messenger or Groups.)



Article by: Tory Starr

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