Social Media Portal: Masterpiece breaks news on Instagram Live

 

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Research & Reports

  • A new study from Hootsuite and We Are Social reports that today, more than half of the world (51%) uses social media. The nine platforms with the highest global user adoption are shown on the chart below.
  • New estimates from eMarketer predict that 62 million US adults will use LinkedIn on a monthly basis this year (25% of all adult Internet users). This is more users than Twitter (47 million), but less than Facebook (163 million), Instagram (98 million) and Pinterest (78 million).
  • According to eMarketer, 51% of marketers are getting information about sentiment during the pandemic from social listening.
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Social Media Headlines + Helpers

WGBH Highlights

  • Masterpiece broke big news during an Instagram Live chat with Grantchester stars Robson Green and Tom Brittney — the series is coming back for a sixth season!
  • WGBH live streamed a packed virtual event “The State of Race” on Facebook and YouTube, giving audiences an opportunity to watch and engage on the topic of race’s intersections with COVID-19 with speakers from Boston NAACP, Boston Medical Center and the Boston Globe.
  • WGBH News‘ new series for teens is being distributed on IGTV! The first two episodes test contestants’ knowledge of voter registration and campaign finance rules.
  • As part of The World‘s regular series of live conversations about the coronavirus, this week’s discussion focused on the disproportionate toll of COVID-19 on communities of color. Watch the replay on Facebook.
  • Fan shout out of the week: Thanks to Lilly Singh for the Arthur love.
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Public Media Highlight

Platform Updates

Spotlight on: Snapchat

 

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Article by: Tory Starr

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