Social Media Portal: September 18, 2020

 

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Research & Reports

Social Media Headlines & Case Studies

Headlines
Case Studies
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Social Media Best Practices

GBH Shout Out

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Public Media Shout Out

Platform Updates

  • Instagram has debuted automatic closed captions for IGTV uploads, powered by advances in Facebook’s artificial intelligence-enabled automated speech recognition (ASR).
  • Facebook beta launched an organic video post testing tool, allowing you to run A/B tests on your videos, titles, descriptions, and thumbnails — a feature previously available only to Facebook video ads.
  • In October, Facebook will deprecate the “Video Library” and “Videos You Can Crosspost“ in Publishing Tools; those sections will now appear in Creator Studio’s Content Library.
  • Facebook is also deprecating the creation of visual polls on Facebook Pages. You will still be able to create group polls, event polls, and Messenger polls.
  • Facebook is introducing four limit tiers of advertiser categories that outline how many ads each page can run concurrently to improve ad performance. Facebook will start enforcing these ad limits starting in February.
  • Thumbnail selection for Instagram video feed posts and IGTV Creator Studio desktop are now available.
  • Account can now delete IGTV Previews off the profile grid without sacrificing their distribution across Feed & Explore.
  • Instagram added Suggested Reels to its main feed to boost consumer exposure and also is launching a Reels Trend Report.
  • Facebook launched a co-watching feature called ‘Watch Together’ that lets users watch Facebook videos live with up to eight people over Messenger video calls and up to 50 people in Messenger Rooms.
  • TikTok launched a new editing feature called Stitch, which will enable users to clip and integrate scenes from others users’ videos into their own. The feature is similar to Duet and each video credits the original creator and links back to the original video.
  • Facebook launched Campus, a college student-only social network.
  • Facebook now lets you create Stories on desktop from within Creator Studio.
  • LinkedIn Company Pages can now comment on LinkedIn Live streams as their Page.
  • YouTube debuts its TikTok clone, called YouTube Shorts. The feature launched in India, and lets users swipe vertically through videos that are created with similar recording and editing capabilities to TikTok.
  • Facebook has launched a new dashboard to help businesses manage their Facebook, Instagram and Messenger activity. This is a great thing to check out if you don’t have access to third-party social media software such as Sprinklr, Sprout or Hootsuite.

Weekend Reading

Have you watched The Social Dilemma on Netflix? There’s a great conversation happening on our internal GBH Social Media Slack channel about the film, which examines our growing dependence on social media. My favorite take so far on the doc is from The Verge: “What ‘The Social Dilemma’ misunderstands about social networks.”

Doctors and scientists are using TikTok to combat Covid-19 misinformation (Wired)

 

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Article by: Tory Starr

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