Tag Facebook

September Social Media Platform Changes RoundUp

Facebook dominates this month’s update with long-requested features for Facebook Live and Instagram. Broadcast previews! Scheduling Instagram posts! Video trimming! Read on for the full list of updates, plus a juicy “rumors” list that hint at other big changes coming down the pike later this fall.

August 16 2019 – Platforms!

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eMarketer Reduces US Time Spent Estimates for Facebook and Snapchat

Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. In fact, we have reduced our forecast for Facebook compared with the previous figures released in Q3 2018.

Facebook’s Push For Groups Creates Brand Opportunities

Groups and events have become prioritized in Facebook’s new redesign, impacting the ways brands connect with users. While attention is drawn away from ads in the news feed, Groups could potentially encourage more organic, measurable brand engagement.