Tag Instagram stories

How Vogue Used Instagram Stories to Sell Out its September Issue

During SXSW 2019, Instagram talked with Abby Sjoberg, Vogue’s Director of Audience Development Analytics, and Eden Gorcey, Senior Vice president of Enterprise Strategy at Condé Nast, on how the publication has increased magazine sales and advertising revenue through its wildly successful Instagram campaigns.

Nieman Journalism Predictions 2019: “News — but make it cinematic”

“The promise of social media isn’t the de facto undoing of news. Quite the opposite: With more ways than ever to present visuals, journalism has the opportunity to come to life in a hybrid format that borrows from documentary films, graphic design, and even social media’s visual lingo, such as gifs.”