The immediate future of social media marketing may lie in interactive content, such as games, quizzes and surveys.
Category Social Marketing
LinkedIn offers a great opportunity to generate leads, with 80% of business-to-business leads coming from the social media platform. With so much focus on Facebook and Instagram recently, their costs have risen, while LinkedIn’s free basic service makes it a cost-effective option for most B2B marketers.
Influencers are so 2014. And microinfluencers are so last week. Now advertisers see value in people with as few as 1,000 followers: the nanoinfluencers.
Avoid becoming overwhelmed by social marketing by exploring one platform at a time and focusing on the ones that are most used by your target audience. Experiment with strategies to find the ones that work, prioritize increasing your reach and start following social users you admire to pick up best practices.
Instagram opened up Stories last year as a way to drive app installs, and advertisers have been taking advantage and seeing results.
Discover how to use social listening to improve your marketing, customer service and social selling. Plus, get an overview of 3 top social listening tools.
Instagram’s strong engagement and new features have marketers wondering if it will usurp Facebook as the dominant social media marketing channel.
While defaulting to Facebook’s proprietary, free solutions may be preferable for advertisers with basic needs, what can others do?
Snapchat and Twitter have much to offer advertisers, but they remain decidedly secondary to Facebook, with 60% of internet users committed to the social network this year easily topping the 30% or less for its rivals. However, Snapchat and Twitter do retain a higher degree of trust among users, with more than 30% of expressing confidence while Facebook merits only 19%.
Audience development pros have always been crucial to how publishers reach new readers. Now, they’re also increasingly crucial to revenue.