Category Social Marketing

The Best Social Media For Lead Generation

LinkedIn offers a great opportunity to generate leads, with 80% of business-to-business leads coming from the social media platform. With so much focus on Facebook and Instagram recently, their costs have risen, while LinkedIn’s free basic service makes it a cost-effective option for most B2B marketers.

4 Reasons Your Team May Be Overwhelmed by Social Marketing

Avoid becoming overwhelmed by social marketing by exploring one platform at a time and focusing on the ones that are most used by your target audience. Experiment with strategies to find the ones that work, prioritize increasing your reach and start following social users you admire to pick up best practices.

What Are Snapchat and Twitter Doing to Stand Out?

Snapchat and Twitter have much to offer advertisers, but they remain decidedly secondary to Facebook, with 60% of internet users committed to the social network this year easily topping the 30% or less for its rivals. However, Snapchat and Twitter do retain a higher degree of trust among users, with more than 30% of expressing confidence while Facebook merits only 19%.