Category Social Marketing

Don’t Fear the Commenters: One Startup’s Experience With Reddit Ads

Advertising on Reddit is “not like putting up a billboard on a highway or even buying a magazine ad… brands have to understand the inherent nature of the platform, so with that comes this expectation that the post content should fall in line with the content that you would find in an organic post.”

Podcasting’s social media problem

“The problem to be solved for podcasting is how to get people in snacking + screen mode to see a podcast and remember it when they are in non-screen + full-meal mode.”