According to one report, 84% of consumers’ outbound sharing now takes place via dark-social channels.
Category Social Marketing
Advertising on Reddit is “not like putting up a billboard on a highway or even buying a magazine ad… brands have to understand the inherent nature of the platform, so with that comes this expectation that the post content should fall in line with the content that you would find in an organic post.”
Starz said it has been seeing two times better video-completion rates within Facebook Stories than in the Facebook News Feed.
In a new 2018 report, BI Intelligence identifies the ways brands can find and manage relationships with social media influencers.
“The problem to be solved for podcasting is how to get people in snacking + screen mode to see a podcast and remember it when they are in non-screen + full-meal mode.”
“To become a world-class marketer and gain the trust of your customers, you have to prioritize ‘social proof,’ where people’s behaviors are influenced by the actions of others.”
Promoting a branded podcast is all about optimization and engagement.
Social media is now estimated to account for more than 1 in every 8 dollars spent on marketing.
Per new research, a majority of organizations now believe that social transcends their marketing teams.
Like any maturing tween, the 11-year-old hashtag is undergoing a series of changes.