Category Social Marketing

Vertical Video, Live

Is brand authenticity disrupting advertising?

In this social media-powered generation of consumers, brands need to cultivate a persona that embraces authenticity. Yotpo’s Tomer Tagrin details just how important this is, while offering three ways to promote brand authenticity.

Vertical Video, Live

How to Find an Influencer

Influencers do not have to come at the celebrity level, with sky-high costs. Small business owners can tap into the perks of working with influencers, too.