I’m loving Innovation’s Hub use of the “audiogram” format for Facebook. Producer Marc Sollinger took a 25-second clip from this Innovation Hub interview about food stamp “entrepreneurship” and made it into a visual video file that plays beautifully on Facebook. Here’s why it works:
- It includes a pithy quote (although next time include who said it!)
- The sound wave syncs up with the actual interview
- The branding is front and center, and the other elements (quote and sound wave) match the color palette and font
- The clip is short (25 seconds) and compelling
- The post includes a link to the full interview on the Innovation Hub website.