Category Public Media

New WGBH show tracks trends in social media

Millions across the country are turning to social media to banish the quarantine blues. But as TikToks gain likes and tweets go viral, other posts flop instead. “Keep It Social,” a new weekly digital series, tackles what’s trending and why.

Social Media Campaigns That Use the Audience Funnel

Designing a social media campaign that connects with your audience can feel intimidating. Paid campaigns can eat up budget, and they don’t often generate direct donations. But they can grow your audience and get them to take action in ways that make the investment worthwhile.