Millions across the country are turning to social media to banish the quarantine blues. But as TikToks gain likes and tweets go viral, other posts flop instead. “Keep It Social,” a new weekly digital series, tackles what’s trending and why.
Category Public Media
We can always count on Mister Rogers to get us through some tough times, and helping us through the coronavirus outbreak is no different.
As social media professionals in public media, it is our responsibility to take a step back and evaluate how our work can best contribute to public safety, health and well-being. Here are some tips for managing it all.
The Minneapolis Star Tribune, WGBH News in Boston and 10News WTSP in Tampa, Florida, will receive resources and guidance to create video content on platforms popular with teens through this new program, VidSpark.
Designing a social media campaign that connects with your audience can feel intimidating. Paid campaigns can eat up budget, and they don’t often generate direct donations. But they can grow your audience and get them to take action in ways that make the investment worthwhile.
Learn about Oregon Public Broadcasting’s “Crushin’ 5” strategy, which uses paid social media to boost select content for new audiences.
The goal of the project was “to infuse Instagram with original news reporting created by teens for teens.”
KPCC shares how to use social and email for general crowdfunded donations.
With more than 18.5 million subscribers to its YouTube channels, the creative unit aims to share its expertise with more stations.
Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.