Millions across the country are turning to social media to banish the quarantine blues. But as TikToks gain likes and tweets go viral, other posts flop instead. “Keep It Social,” a new weekly digital series, tackles what’s trending and why.
Category WGBH Success Stories
The Minneapolis Star Tribune, WGBH News in Boston and 10News WTSP in Tampa, Florida, will receive resources and guidance to create video content on platforms popular with teens through this new program, VidSpark.
Working within a design/do framework, we hit the ground running and came out of the year with ten key insights from our work in the social TV space.
The American Experience team turned to their hyper-engaged social media audience to help them identify a young man captured in archival footage, speaking to a reporter while marching in Memphis just a few days after MLK’s assassination. The story of this young man, and American Experience’s path to telling his story, has won the 2019 Shorty Award for Storytelling.
While college basketball teams faced off, American Experience’s Instagram account pitted scandals in American history against one another in their own spin on March Madness: the American Experience Scandal Bracket.
What happens when “the front page of the Internet” meets the American Archive of Public Broadcasting (AAPB)? We found out recently when our AAPB team, responsible for the preservation of historic and at-risk public media programs from across the country, opened themselves up to questions on Reddit.
WGBH wants to see your attempts at iconic recipes from “The French Chef.”
On JFK’s 101st birthday, American Experience took a tour of his birthplace via Instagram Story. Special Projects Assistant at American Experience, Erin Binnie, walks through the reasons the post was so successful.
This month, we celebrated Eric Jackson, pre-gamed the Boston Marathon, gave you behind-the-scenes access to Antiques Roadshow’s outdoor summer tour, and premiered the new series “NOVA Wonders” on PBS and Facebook simultaneously.
Tubular Insights uses Masterpiece to illustrate PBS’ success with a multi-platform social video strategy.