LinkedIn Pages, Watch Party expansion, and an Instagram bot purge: Here are the 30 top changes to the social media platforms you know and love, that may impact your work moving forward.
- LinkedIn redesigns Company Pages, which are now called “LinkedIn Pages.”
- LinkedIn debuts a new Stories feature, testing first with college students before rolling out globally.
- Facebook opens up its “Watch Party” feature beyond Groups. Any user can now organize a Watch Party on a Facebook Page or Show Page.
- Another update for the “Watch Party” feature: hosts can go Live picture-in-picture so they can commentate in real time, offering up an opportunity for talent or celebrities to feel like they’re sitting beside fans watching TV together.
- Facebook Messenger tests simultaneous co-viewing of videos, with the new “Watch Videos Together” feature.
- Video polling is enabled for any Facebook Page, allowing page admins to ask viewers a question with 2-4 options for them to select, while watching video.
- Facebook rolls out the “How Long Do I Spend on Facebook” dashboard to all users.
- Facebook launches “Today In” in over 400 small- to medium-sized cities in the US. “Today In” is a local news aggregation feature, available on the mobile app only.
- In an effort to build trust with users, Facebook’s employee workspace platform “Workplace” is moving to a website domain separate from Facebook.com.
- You can now share 3D Photos to the Facebook News Feed, from your profile or Page.
- Facebook Gaming celebrated #GivingTuesday by allowing users to broadcast live for a select number of charities, such as St. Jude Children’s Research Hospital.
- Twitter is actively testing new layouts that de-emphasize follower counts and other drastic changes such as the long-requested edit button.
- Twitter rolls out a new menu with additional options for reporting spam, such as reporting unrelated hashtags, fake accounts and links to dangerous sites.
- Instagram purged inauthentic likes, follows and comments from accounts that use third-party apps to inflate popularity and engagement through bot activity.
- Instagram uses AI to offer visually impaired users descriptions of images on the platform.
- Instagram further limits the ability for third-party platforms to search using the Instagram API. Starting in December, only 30 hashtags can be pulled by a third-party platform a week, and user names will be removed for privacy reasons.
- A new Stories feature allows users to preview their IGTV videos directly on their Instagram Stories.
- New Instagram analytics show more comprehensive engagement data, including lifetime user values and retention rates.
- YouTube expands its “Stories” capability to creators with 10,000 subscribers or more. YouTube Stories last for seven days on the mobile app and will appear for both subscribers and non-subscribers in the “Up Next” sidebar beside a video.
- Youtube adds ad-supported Hollywood movies to its platform, such as “The Terminator” and “Legally Blonde.”
- YouTube launches a VR180 Creator Tool that expedites the processing of footage, adding metadata and publishing virtual reality video.
- Snapchat launches a new partnership with comScore, enabling comScore to tabulate viewership and total audience on Snapchat Discover.
- Snapchat creates “Friendship Profiles” which allows users to see their interactions and memories by clicking on their friends’ avatars.
- Facebook is building a competitor to TikTok called Lasso.
- The Pinterest “Friend Feed” gets a redesign, with an Instagram-style single column of posts from other users.
- Facebook will no longer include promoted content from news publishers in its political ads archive, starting in the new year.
- Instagram’s new “Promote” ad type on Stories allows advertisers to turn Stories content easily into targeted ads.
- Snapchat has created a Bitmoji store where users can buy products that feature their Bitmoji.