Social media platform updates: What changed in June?

You heard it here first: Both YouTube and Facebook are considering major changes to where key content is distributed within their platforms, with YouTube considering moving Children’s content to the YouTube Kids app and Facebook considering moving news content to a dedicated space. Read on for other important new features, such as music stickers on IG Stories and community hashtags on LinkedIn; removal of legacy features such as location tagging on Tweets; and algorithm updates which emphasize quality comments on both Facebook and LinkedIn.

Facebook

  • Facebook Stories now support the ability to tag Pages and Profiles. Pages can also add “swipe up” links to Stories natively posted to Facebook.
  • Watch Parties originally launched as an ephemeral experience, disappearing after the live event ended. Now, admins have the ability to save Watch Parties so that viewers can experience the videos in a playlist form.
  • Facebook updated how they rank comments on public posts, to emphasize the most relevant and quality comments. 
  • Facebook now offers Instant Articles subscriptions to all eligible publishers. 
  • Facebook will be removing a number of “Page Info” sections on August 1, including “Company Overview,” “Biography,” and “Affiliations.”
  • A new option enables Facebook Page owners to create posts exclusively for “Top Fans” to show appreciation or give access to exclusive content.

Twitter

Instagram

  • Instagram rolled out a new feature that lets the users display lyrics on video Story synced to a soundtrack they’ve added with the Music sticker. 

YouTube

  • After disabling commenting on videos featuring kids, YouTube recently announced a ban on kids live-streaming video without being visibly accompanied by an adult.
  • YouTube announced changes to give users more control over Homepage and Up Next videos, with options to remove suggestions from channels they don’t watch, learn why a video was recommended, and explore topics based on personalized suggestions.

LinkedIn

  • LinkedIn made an algorithm change that favors conversations in its Feed that cater to professional interests over viral content. This means that you will likely see more content from individuals (not necessarily those with massive followings) with shared interests based on your profile, that are sparking conversation as measured through comments and reactions. The algorithm will also favor posts that encourage a response, posts that use mentions and hashtags around shared interests, posts that respond to commenters, and posts that are on niche topics instead of broad ones. 
  • LinkedIn added new custom call to action buttons to posts, including “Contact Us,” “Learn More,” “Register,” “Sign up” and “Visit Website.”
  • LinkedIn added Communities Hashtags, where a Page can associate itself with relevant hashtags and join important conversations on specific topics.
  • LinkedIn added the ability to edit posts through the mobile app.

Twitch

  • Twitch is bringing “Subscriber-only Streams” to the platform, allowing Twitch Affiliated or Partnered creators to broadcast exclusively for moderators, VIPs and subscribers.

Snapchat

  • Snapchat released a new “Friendship Report” with a “goal of really understanding what friendship is all about” to improve the platform.

Other

  • Amazon has shut down Amazon Spark, the social media shopping platform launched in 2017 offering Prime customers a chance to post pictures of products they bought. The URL now directs to a new site, #FoundItOnAmazon, which mimics Amazon’s Interesting Finds discovery tool.
  • In an effort to crack down on “automated or bulk messaging, or non-personal use” on the platform, WhatsApp will no longer allow publishers to send out newsletters through the app as of December 7, 2019.

Social Advertising

  • Marketers are now able to turn Instagram posts created by influencers and other ambassadors into branded content ads by using the platform’s paid partnership tool
  • Marketers have a new set of Facebook video creation tools that will enable them to utilize 20 new fonts, plus stickers and templates for motion and static images and also develop various iterations of a video with different aspect ratios.
  • TikTok is reportedly testing interest-based targeting, custom audiences and pixel tracking on its beta test platform, in addition to aspects like age, location, operating system and gender selections. 
  • LinkedIn is creating tools that enable marketers to retarget users who have engaged with other ads on its platform and is also adding more refined location-based targeting for countries, states and cities.

Rumors and Upcoming Changes

  • YouTube is considering placing all children’s content in the YouTube Kids app to avoid exposing children to inappropriate content.
  • Facebook indicated they are considering some changes for news on the platform, including creating a dedicated space for news, and facilitating subscriptions for news publishers via the platform with pricing and data harvesting and contracts being determined by publishers and readers. 
  • Snapchat was spotted working on its own “Events” feature. With the events feature, brands will be able to advertise their happenings on the platform, similar to Facebook.
  • Twitter is updating its “Lists” feature, testing swipable custom feeds so that users can switch between their main timeline and list timelines.
  • YouTube is running a test that hides all comments on videos, amid criticism of the platform’s moderation responsibilities.
  • Instagram is reportedly rolling out a feature that will now keep all content captured in the Stories camera available for 7 days.
  • Facebook launched Avatars in Australia, allowing users to customize lookalikes of themselves for stickers in chats and comments. The Bitmoji-like feature is slated to be introduced globally in late 2019 or 2020.
  • Facebook revealed plans for its global digital currency, Libra, to launch in 2020, which will let users send money or make purchases with minimal fees. Facebook plans for users to be able to make transactions via a standalone app as well as its own family of apps. The governance will be outsourced to existing companies like Visa as members of the “Libra Association.”

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Article by: wgbhsocial

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