The average American spends an average of two hours and seven minutes on social media daily, according to a new study. (We Are Social/Hootsuite)
Podcast: Snapchat surprises and alternative social media platforms challenging the giants (eMarketer)
Don’t sleep on Pinterest; its popularity now rivals TikTok and Snapchat. (Search Engine Journal)
Tubular Labs’ social video winners of 2020 report includes these takeaways:
- Watch time on social video increased 56% for US audiences
- Influencers commanded the most watch time (121 billion monthly minutes), followed by broadcast media companies with 37 billion*
- The highest performing categories among broadcast media companies were entertainment (47%) news and politics (19%) and kids entertainment and animation (18%)
- Viewers aged 45+ increased their watch time the most, almost doubling the amount of social video they watch. (Tubular Labs)
*Note that broadcast media companies outperformed digital-first media companies, with 27 billion monthly minutes viewed. |