Newsletter: October 2, 2020

Research & Reports

• More than 3 million Americans have registered to vote via social media. Facebook, Instagram, and Snapchat all offer the service.
• Twitter reports a 20% rise in conversation about television from 2019 to 2020
• Facebook reports that since Facebook Live launched, users have created over 8.5 billion broadcasts and live viewers increased in the US by 50% during February and March.
• ListenFirst Media reports that there have been 159% more tweets about live streaming during the pandemic, and that YouTube and Twitch is where the most live streaming is occurring.

Social Media Headlines & Best Practices

• Facebook will let people claim ownership of images and issue takedown requests (The Verge)

• The new Facebook features every marketer should know about (Sprout Social)
• 5 ways to use Facebook groups to keep customers (Social Media Examiner)
• Facebook’s new guide for video creators (Facebook)
• How to choose which platform is best for your live stream: YouTube, Twitch, Twitter, Facebook and TikTok (ListenFirst Media)
• Boost brand awareness on Instagram via giveaway campaigns and by enlisting the help of micro-influencers to generate buzz (Social Media Today)
• What short form video platform should your brand be using? (ListenFirst Media; see image below)

GBH Shout Outs

• GBH hosted a Reddit AMA with Antiques Roadshow producer Adam Monahan about the launch of their new podcast DETOURS.
• Keep It Social wrapped up their season with a live show discussing The Social Dilemma, the latest drama on TikTok and the role of social media during Presidential debates.

Tune In: Chat Plays GBH

Platform Updates

• Facebook removes the “less than 20% text in image ads” rule.
• LinkedIn Company Pages with at least 200 employees now have access to the My Company tab where you can see coworkers that recently joined, recently promoted, those that recently celebrated work anniversaries and features trending coworker content.
• LinkedIn rolled out a major redesign that includes new features like integrated video calling, improved search filters, and Stories.
• Instagram extended the maximum length of Reels to 30 seconds long.
• In an effort to prevent the spread of misinformation, Twitter is rolling out its “read the article before you retweet it” feature.
• Pinterest added new analytics tools and an engagement tab where you can like or respond to photos on Pins in one place.

Weekend Reading

• “The Social Dilemma” is a wake-up call with no answer (OneZero)