Category Newsletter

February 3, 2020 – Community + Engagement

At its best, social media is all about making connections and building communities that didn’t exist before. Today’s newsletter focuses on the practice of engaging audiences, from niche and hyper-local to national.

Jan 10, 2020 – What can we learn from others?

Part of my role is keeping my eye on the industry, taking notes on particular strategies or tactics that seem to work for others. Today’s newsletter shares some recent examples of innovative uses of social media for storytelling, audience development efforts and other forms of impact.

Dec 20 2019 – 15 Predictions for 2020

As the decade (!) draws to a close, we’ve been diving deep into social media predictions. What follows are my 15 top picks — the predictions that I believe are most likely to come to fruition in 2020.

Nov 23, 2019 – Ads Edition

As pay-to-play becomes the norm on social, we’re dedicating this newsletter to help you make the most out of those social $$$. Yes, it’s a social media marketing edition!

Oct 18, 2019 – TikTok Time!

Today’s edition is focused on TikTok: what it is, what’s behind its meteoric rise, how “the kids” are using it, how media is using it, how it’s driving culture and more.