A shorter list this month for sure, but be sure to read up about Facebook verification changes, changes to Facebook impressions, share-to-Snapchat buttons for websites and IGTV Series.
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‘Endless Summer,’ which returns for a second season June 15, drew 28 million viewers during its fall debut. “Serialized content is working,” says Snapchat senior director of content Sean Mills.
In addition to the twice-daily Snapchat show, “Stay Tuned” is growing accounts on Instagram, YouTube and TikTok.
Business is once again booming for Snap Inc., and the stock’s more than 180% surge since a December low may uncover a path to regain the social dominance it once had among teenagers.
Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. In fact, we have reduced our forecast for Facebook compared with the previous figures released in Q3 2018.
ESPN is betting more on Snapchat. In March, the sports publisher added a new weekly show called “ESPN MMA Show” to the platform.
It’s one of the internet’s most popular content distribution methods.
In an exclusive Q&A, social media and chat marketing expert Eytan Oren shares his perspective on the rise of Stories, AR, and chat apps as alternatives (and replacements) to the social news feed.
April’s social platform updates including one of the largest Facebook refreshes to date, Twitter captions, Instagram live Q&A, and LinkedIn reactions, among other engagement, privacy, and marketing focused updates.