Tag Snapchat

August 16 2019 – Platforms!

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eMarketer Reduces US Time Spent Estimates for Facebook and Snapchat

Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. In fact, we have reduced our forecast for Facebook compared with the previous figures released in Q3 2018.

April RoundUp: Social Media Platform Updates

April’s social platform updates including one of the largest Facebook refreshes to date, Twitter captions, Instagram live Q&A, and LinkedIn reactions, among other engagement, privacy, and marketing focused updates.